Yves Rocher Summer Routine Campaign 🌿☀️
Launched Jul 16, 2024
by Yves Rocher
Compensation
☀️Summer Routine. The objective is to see this routine in different settings. The routine is perfect for summer, giving skin a beautiful glow & smelling just like summer with the Monoi body mist.
🌿The key message is to either focus on the ingredients and sustainable sources OR focus on how great the products feel on the skin.
☀️The key points for each product:
🌿Brightening lotion & hydrating cream: made with Botanical White Seed that possesses natural brightening power to brighten and even out the skin.
Step 1 : lotion to refine skin texture
Step 2 : cream to hydrate and get an immediate glow
🌿Mascara: intense eye-opening effect, with volume, curve & length, without clumps
🌿Monoi perfume mist: addictive Monoï scent perfect for summer, to apply on body & hair
Retail Value: $95.00 - $100.00
Campaign Details
☀️Share YOUR summer story with us!
☀️We are looking for content creators to promote Yves Rocher products as part of a beauty summer routine!
🌿The key message is to either focus on the ingredients and sustainable sources OR focus on how great the products feel on the skin.
About the Brand
Yves Rocher is an innovating and committed beauty brand with the utmost respect for the planet and skin. It was created over 60 years ago in the village of La Gacilly, in France by a visionary who believed in plant-based cosmetics and in the democratization of beauty for all women. Yves Rocher has a wide range of quality products at the best prices: anti-aging care, face care, body care, hair care and shower gels as well as a line of perfumes created from the most beautiful natural raw materials and makeup with colors inspired by nature.
Qualifications
You must meet the following requirements to participate in this campaign. For multi-channel campaigns, you need to meet the follower & engagement criteria for at least one channel.
Followers2,000+Engagement1%+
Followers2,000+Engagement1%+Age21+
Residence
NicheAny niche
Deliverables
ShoutOutVideo (1)Story (1)Reel (1)Post (1)Visuals & Theme
Have fun with the content! We want it to feel natural to you and authentic to your audience. Feel free to talk about the quality of the product without being too step-by-step. Showcase how to use the product and explain the benefits for the product without being too ad-like.
DELIVERABLES:
🎥 Create an IG video (feed, reels, or story) or a TikTok video to promote Yves Rocher
🎥 15-30 second videos
🎥Content draft is due within 7-10 days upon receipt of the product
🌿Incorporate Yves Rocher products into your content
🌿Utilize a storytelling approach in creating the video, sharing with your audience why you love Yves Rocher and the products you’re promoting
🌿Explain the benefits for the products without being too ad-like
🌿Have fun with the content! We want it to feel natural to you and authentic to your audience
🌿Include a call to action to shop at yvesrocher.ca
DO:
✅ Submit the content for review before posting
✅Ensure videos showcase how the product fits into your life in a relatable and engaging way
✅ Have fun and get creative! We want to see your own personal touch in your video
✅ Show the product in a fun and creative way
✅ Talk about personal positive experience
✅ Provide tailored, clean content with great video quality
✅ Videos should have smooth transitions
✅ Showcase the way the product is used without being too step-by-step; show the product in action/use
✅ Keep the video content fun, natural, and organic, avoiding overly scripted or promotional messages
✅ Content should be authentic & relatable
✅ IG: Must be a COLLAB post with @yvesrochercanada
✅ Please use #yvesrochercanada
DO NOT:
❌ Talk negatively about the product or brand
❌ Show any alcoholic beverages in your post
❌ Display, tag, or mention any other brands (including competing brands) in your post image, tags, or caption. Make sure there are NO any brand logos in the video
❌ Heavily filter your image in order to maintain the true colors of the product wrapper/packaging
❌ Don't use copyright music or original video
❌ Do not mention politics or use offensive language
❌ Do not pose with the product in a staged manner. Showcase it in a natural and organic way
❌Do not shoot content in dark or unnatural lighting
❌Do not Include video with background noise or distractions that take away from the content.
Content Ideas.
🌿GRWM for a fun outdoor activity
🌿Product focused video
Content Examples.
Caption
🌿Get creative with your caption, making sure it feels true to your style of content while highlighting the key points of the products.